Music Instrument /Saxophone
CategoryBranding, BrandingProjects, Exhibit, Graphic, Identity, Product, Web
About This Project
Since 1979, Tenon started musical instruments business, with factories in taiwan, china, and vietnam, producing wind instru-ments, selling under the ‘chateau’ brand name in the u.s.a., japan, korea, china, india, thailand, singapore, iran, spain, and south africa.
As a part of the taiwan government’s ‘branding taiwan’ project to assist taiwan enterprises to transform from oem manufacturing into globally notable brand names, VOCUIS re-developedthe companie’s global branding strategies, and helped re-structure the companie’s brand architecture, brand dna, brand culture, brand positioning, and global brand manage ment system, as well as re-vamped it’s brand identity & imagery, redesigned its corporate website, and exhibition booth.