Semi-Conductor / Engineering
CategoryBrandingProjects, Graphic, Identity
About This Project
Alchip technologies is a leading fabless Taiwan / Japan owned ASIC company that provides customers with time-to-market technical and production advantages. Pioneering soc technologies, Alchip offers the industry’s most advanced ASIC solutions.
The innovative nature of the soc industry demands up-to-date and ‘refined’ technical and attention to detail, in every aspect of the business. The outdated Alchip identity and marketing collateral failed to complement Alchip’s core qualities of being a ‘top-notch’ semi-conductor technology consultation and engineering design company.
Alchip’s new logo was formed with the circuit board resembling the micro-chip in mind, hence, improving the recognisabillity of the field of business in which Alchip operates. VOCUIS undertook a detailed study of the corporate colour ‘blue’ and adjusted it to a shade that is up-to-date with colour trend and heightens the attribute of ‘advancement’.
All business stationery and advertising material were re-developed to support the new identity launch.