Alchip Semi-Conductor | VOCUIS BRANDING AND DESIGN
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Alchip Semi-Conductor

Client

Alchip

Industry

Semi-Conductor / Engineering

Date

2006

Category

BrandingProjects, Graphic, Identity

About This Project

PROFILE /

Alchip technologies is a leading fabless Taiwan / Japan owned ASIC company that provides customers with time-to-market technical and production advantages. Pioneering soc technologies, Alchip offers the industry’s most advanced ASIC solutions.

 

CHALLENGE /

The innovative nature of the soc industry demands up-to-date and ‘refined’ technical and attention to detail, in every aspect of the business. The outdated Alchip identity and marketing collateral failed to complement Alchip’s core qualities of being a ‘top-notch’ semi-conductor technology consultation and engineering design company.

 

RESULTS /

Alchip’s new logo was formed with the circuit board resembling the micro-chip in mind, hence, improving the recognisabillity of the field of business in which Alchip operates. VOCUIS undertook a detailed study of the corporate colour ‘blue’ and adjusted it to a shade that is up-to-date with colour trend and heightens the attribute of ‘advancement’.

 

All business stationery and advertising material were re-developed to support the new identity launch.