Bicycle/Frames & Bicycle
CategoryBranding, BrandingProjects, Exhibit, Graphic, Identity
About This Project
With over 21 years of mastery experience in the field of bicycle assembly and parts manufacturing, axman produces exceptionally rigid, strong and light weight bicycle frames of the highest caliber that utilize the latest monocoque construction techniques and cutting edge designs.
As a result of AXMAN’s vigorous investments in the latest and most advanced technologies,AXMAN has gained a distinguished leadership in the industry. hence, the need for a brand image that equates to the premium quality products that it offers, soon became necessary.
The initial stage of the re-branding process to updated the logotype of the already established brand name, elevating the brand to a high-end, premium bicycle frame manufacturer and developer. an unique and novice approach to product catalogue graphic design and presentation offered a distinguished and innovative appeal to the brand.
To present the newly developed brand image at the taipei bicycle show 2007, AXMAN hoped for a different and innovative concept for its exhibition booth, that could also be reused at different exhibitions that AXMAN attends to around the world.
VOCUIS developed and constructed an innovative exhibiting and display concept that caught the attention of the show audience. display stands are customized and can be dissembled and reused. the overall presentation of the exhibit booth was striking and shouted a strong sense of technological advancement, matching to the superior quality of the axman bicycles and frames.