CategoryBranding, BrandingProjects, Graphic, Identity
About This Project
Founders of BACCO is a happily married couple who have passion for red wine and traveling. They traverse and visit different vineyards around the world and introduce their favorite Italian red wine to the Asian market. It took them two years and over a hundred vineyards before they selected fifty-five of them and import their wine to Taiwan, China, Hong Kong and Singapore.
To stand BACCO out from the competitors, we first have to decide traditional or modern approach, yet without sacrificing the appealing design of the package.
We use the brand name “BACCO” as the simple corporate identity indication on the packaging for both regular use and special edition. With different designs of the font, we bring the classy vibe to this rightfully deserved wine brand.