Carl Benz Academy | VOCUIS BRANDING AND DESIGN
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Carl Benz Academy

Client

Carl Benz Academy

Industry

Education

Date

2014

Category

Graphic, Identity

About This Project

PROFILE /

The Carl Benz Academy is a joint international education program lead by Mercedes-Benz (China) Ltd and Mercedes-Benz Auto Finance Ltd, and in cooperation with renowned universities from China, Germany and the United States.

 

CHALLENGE /

As a luxury car brand in the world’s most successful, Mercedes – Benz from the beginning of the birth, shining the world has become the dreams and pursuit of never-give-up. In the brand development, VOCUIS focused on corporate identity system how to communicate effectively with global marketing enterprises with vision and value.

 

RESULTS /

Throughout integrated brand and image building programs, VOCUIS assisted to promote the brand development of the Carl Benz Academy, including using the recognition in various marketing activities, appropriately grasped the essence of creativity, while maintaining the brand image.