CategoryBranding, BrandingProjects, Graphic, Identity, Multimedia, Product, Space, Web
About This Project
The foundation of FLAME BIOTECH (FB) has been built upon the specialization in the development and breakthrough technologies in skin-care and cosmetic products. With R&D facilities located in the United Kingdom, Japan, China, and Taiwan, FB offers an assembly of specialized expertise, from product development, production, distribution, retail, education, as well as the marketing of a portfolio of globally recognized brand names.
The birth of the new enterprise allowed for a complete branding and image building initiative. Building corporate brand value is one of the fundamental objectives of this project. From FB’s corporate brand to its product brands, extreme measures have to be taken to ensure the highest standards in strategic and design developments, without diminishing attention in the development of the corporate brand.
VOCUIS pinpointed the project’s development prospect, and successfully developed the branding and design processes that clearly reflect FB’s extensive corporate values and proficiencies, which extend on through to all of FB’s core product brands, whilst clearly showing its main capacity in technical advancement and dedication to quality.