FSA - Full Speed Ahead
About This Project
Full speed ahead (fsa) is, without doubt, recognized as one of the leading companies in the high-quality cycling components sector. Today, FSA is represented in the protour, atb world cup, ironman, or the latest freeride events, by numerous first class raceers such as ivan basso. FSA is a diversified manufacturer with over 30 years experience in bicycle components.
With 5 brand names under the fsa mother brand, the annual full product catalogue is intended to show the full line of FSA products, whilst serving as a complete source book to introduce the entire range of products under the FSA brand, its 5 brands. The challenge was to provide a comprehensive and clear presentation of the fsa products and its other brands, at the same time giving a clear and distinct differentiation.
A new design concept was presented for the extraordinarily thick annual product catalogue.