FUJI Bicycles | VOCUIS BRANDING AND DESIGN
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FUJI Bicycles

Client

FUJI Bicycles

Industry

Bicycle Manufacturing & Retail

Date

2009

Category

Branding, Graphic, Web

About This Project

PROFILE /

FUJI Bikes is a bicycle manufacturer originally established in Japan in 1899. The company took its name and logo from Mount FUJI, a Japanese symbol of strength and endurance. FUJI owns branches over 39 countries in the world, sharing their professional eyes for the sport, sponsoring many top biking events and cultivating 2 national-wise biking teams which won several world-class championships. FUJI Bikes was one of the top ten brands in the United States in 2003 and 2004, and was awarded by Bicycle Retailer and Industry News as Annual Best bike supplier.

 

CHALLENGE /

The project is to name and to design the logo for the limited edition bikes for this world-known brand to celebrate it’s 111th birthday. The challenge is to reshape the brand without compromising it’s legacy and tradition and to create a classy story to match a legend such as the limited edition bikes.

 

RESULTS /

VOCUIS named the bikes “YAIBA” and “KISSAKI.” “YAIBA” and “KISSAKI” refer to the sharp edge and the tip of the blade. Each part of a Katana requires different training and making in different eras of time. The names were taken from when a Samurai swings with determination and strength, which is a perfect expression of the bikes. “YAIBA” and “KISSAKI” are retro and hand made, and drawn attention at Taipei Cycle Expo 2010.