HALMA, China | VOCUIS BRANDING AND DESIGN
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HALMA, China

Client

HALMA, China

Industry

Security

Date

2014

Category

Graphic

About This Project

PROFILE /

Founded in 1894, HALMA (HALMA PLC) is an international safety, health and environmental industry leader, listed on the London Stock Exchange, has around 5000 employees worldwide, more than 40 subsidiaries, customers in more than 160 countries and regions. Beyond Halma’s subsidiary companies, products are mainly used to protect people’s lives and improve the quality of life.

 

 

CHALLENGE /

After HALMA entering the China market, introduced the world’s leading numerous product lines of science and technology, require to highlight the diversity of products; from British leader, committed to gain more market share in China; around the safety, health and environmental protection concept, VOCUIS integrated with international brand into local elements through product brochure design, accurately conformed HALMA’s brand spirit, and emphasizes a pragmatic, efficient, breakthrough factors through design, more conforms to the Chinese consumer tastes and approval.

 

 

RESULTS /

Through the complete style planning, VOCUIS chosen using bright color into the design, eye-catching to transfer the product concept design itself; whether the page, or the usage of color, also interspersed Chinese elements in the design, revealed the concept combination of diversity and innovation; powerful information summary, effectively increase on consumer perceptions of brand. This brochure, is mainly used in the Chinese market activities occasions.