Hedgren Creations N.V.
About This Project
Hedgren is an antwerp based brand of highly functional fashion bags with exceptional quality and eye for design and comfort for the day-to-day metropolitan lifestyle. today, hedgren products are sold in more than 50 countries worldwide, in more than 3000 stores.
Hedgren’s commissioned VOCUIS to develop a wholly new retail chain store design concept as the foundation and benchmark for expansion throughout china, with the various retail spaces including concept/flagship stores, shop-in-shops, and independant retail stores sales.
VOCUIS developed the entire retail chain store design system standards guideline for the different retail stores, which entails the planning of traffic flow, store zoning, fixtures, store media, shop merchandising areas, layout plan, detailed construction drawing plans, and the overall new hedgren retail space design concept.