Health and Fitness
About This Project
As a continuation to the redevelopment and unification process of the johnson brand image, the challenge of the 2007 annual taipei sports show was to re-develop johnson’s brand image in exhibition presentation, with the goal of creating a completely new and fresh look for the johnson brand and corp. image, embracing the 4 major brands owned by JOHNSON.
VOCUIS designed an innovative concept for the show booth, utilizing unique materials and application techniques. the awe-inspiring exhibition booth design consisted of unique product display systems with cutting edge designs and construction techniques.