INDIGO HOTEL – Lijiang Yunnan, China


INDIGO HOTEL - Lijiang Yunnan, China






Branding, Graphic, Space

About This Project


With overall brand development execution, from the market survey, brand personality, brand culture, brand positioning, brand / character story, brand communication, brand touch-point, visual image of the brand style, are the scope of the project strategy.


We’ve created each Hotel Indigo’s brand theme, and the establishment of brand story, shaping space theme of visual images, software marketing media, assisting each different indigo to build its brand communication, so that consumers can experience the brand spirit.



Lijiang is a famous and scenic resort in Yunnan, contains minority multiple culture characteristic, but because Lijiang already developed into tourist attraction, Hotel Indigo Lijiang must be stationed in time, so that consumers can experience different feeling comparing to other hotels. VOCUIS was on the basis of research strategy and implementation, the development of the tea horse path theme, and extended the story, the development of hotel environment design style, to create out of the ordinary boutique hotel customer experience.