INDIGO HOTEL – Zhengzhou, China
CategoryBranding, BrandingProjects, Graphic, Space
About This Project
With overall brand development execution, from the market survey, brand personality, brand culture, brand positioning, brand / character story, brand communication, brand touch-point, visual image of the brand style, are the scope of the project strategy.
We’ve created each Hotel Indigo’s brand theme, and the establishment of brand story, shaping space theme of visual images, software marketing media, assisting each different indigo to build its brand communication, so that consumers can experience the brand spirit.