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Johnson Fitness


Johnson Fitness


Health and Fitness Manufacturing & Retail




Branding, Exhibit, Graphic, Web

About This Project

Profile /

Since its inception in 1975, Johnson specializes in the design, production and marketing of top of the line commercial and home fitness equipment. With enormous growth through the years, Johnson is now the 4th largest fitness equipment in the world. Johnson’s 4 brands: Matrix, Johnson, Vision, and Horizon are sold worldwide in more than 60 countries.



Challenge /

With over 17 subsidiary companies, Johnson soon recognized its escalating problem of inconsistent brand identity and image presentation of its brands. Marketing efforts and materials(print and digital) have been produced by each of its different subsidiaries, resulting to differences in format, colour scheme, and all-round brand element presentation.


Results /

As a start to the huge process of correcting the problem, VOCUIS was appointed to re-develop Johnson’s global product web site. Unified and consistent brand image was amongst the primary goal of the development. The massive web site demonstrates exceptional site functions that introduced a completely new concept of user-friendliness, together with comprehensive back-end maintenance. Every single site element(graphic or text) are easily updatable.

A brand new corporate web site was also introduced to support the global Johnson brand image, facilitating the web audience and share holders to clearly identify the position of Johnson as being the mother to all of its subsidiaries and brand names.




Challenge /

As a continuation to the redevelopment and unification process of the johnson brand image, the challenge of the 2007 annual taipei sports show was to re-develop johnson’s brand image in exhibition presentation, with the goal of creating a completely new and fresh look for the Johnson brand and corp. image, embracing the 4 major brands owned by Johnson.


Results /

VOCUIS designed an innovative concept for the show booth, utilizing unique materials and application techniques. the awe-inspiring exhibition booth design consisted of unique product display systems with cutting edge designs and construction techniques.