About This Project
L’oreal professionnel is the world’s number 1 professional brand that invented modern hair color in 1907, and now has over 1 million partner hairdressers worldwide. l’oreal professionel is the professional products division of l’oreal paris, and is the partner of over 400,000 hair salons worldwide. L’oreal professionnel boasts a portfolio of unique and complementary brands.
L’oreal professionnel commissioned VOCUIS to take part in the exploration of brand graphics design for the brand’s education program. displaying the finest european design concept with tremendous graphical detail, whilst preserving the integrity of all key visuals supplied by L’oreal professionel, were amongst the key achievements of the project. L’oreal colour trophy is the most prestigious annual hairdressing award in the industry, and is critical part of the L’oreal professionnel brand and marketing strategy. the annual event was host to an audience of over 3,000 hair stylists, salon entrepreneurs, celebrities, and the media press.
Together with brand graphics design, L’oreal professionnel commissioned VOCUIS to develop new retail merchandising units that are to be placed in L’oreal partner salons. innovative production and finishing techniques were used to realize the smooth flow of the structural form of the new brand merchandising units, exhibiting exquisite craftsmanship and conceptual configuration. ingenious functionality effectively satisfies the multifaceted and complex requirements of styling professionals.
In the beginning of 2004, L’oreal professionnel invited VOCUIS to take part in the exploration of graphic designs for the year’s education programme. displaying the finest european design concept with tremendous graphical detail, whilst preserving the integrity of all images supplied by L’oreal professionnel, were amongst the key achievements of the project.