MEYER Cookware, China | VOCUIS BRANDING AND DESIGN
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MEYER Cookware, China

Client

MEYER, China

Industry

Cookware

Date

2011

Category

Graphic

About This Project

PROFILE /
MEYER Corporation is a cookware distributor based in Vallejo, California, USA, whose parent company is Hong Kong based Meyer Manufacturing Co. Ltd. It is the largest cookware distributor in the United States and second largest in the world.

 
CHALLENGE /
The world-known brand needs to renew their visual image of the packaging in order to enter the Chinese market. The change must be bold yet without sacrificing the essence of the brand in order to make an impression for in the market.

 
RESULTS /

After careful planning and calculation, we redefined SilverStone and several other under brands of MEYER with different color tones to achieve a vivid vibe to represent various product lines.