Premium Household Electronics
CategoryExhibit, Graphic, Space
About This Project
Miele is a German based manufacturer of high-end domestic appliances, commercial equipment and fitted kitchens, based in Gütersloh, Germany. The simple yet stylish design and personalized operation system of Miele are the key to their success in China, especially among high end consumers and real estate developers.
Miele is a signature German brand. To make a break through in a already successful and well-known brand in imagery design through different retail channels is a tough challenge in this project.
The design of retail display suitably supported the functionality of the products, successfully delivered the primary vision and brand appeal to the consumers, brought the branding visual marketing strategy to the next level.