Orbbit | VOCUIS BRANDING AND DESIGN
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Orbbit

Client

Orbbit

Industry

Computing / Electronics

Date

2003

Category

Branding, BrandingProjects, Graphic, Identity, Product

About This Project

PROFILE /

Orbbit International Corporation was established on October of 2002 by merging with 北京訊怡創新電子有限公司 (ECS) as an IT product distribution company. With offices in Taiwan, China, and Hong Kong, and over 230 second-class distribution and service centres throughout China, Orbbit has built and maintained strong relationships with several major PC, OEM and IT manufacturers, such as IBM, Acer, Haier, Legend, and TCL.

 

CHALLENGE /

The lack of a distinctive identity and image to the corporation’s activities and products. The disparity between colour schemes of packaging design and product branding, shouted out the desperate need for brand development and an integrated and consistent marketing and image building programme.

 

RESULTS /

The new identity is now used on all of Orbbit’s global marketing efforts, including product branding and packaging, internet marketing, as well as its retail chain stores and sales channel systems. The brand’s highly advanced interactive web site homes an enormous catalogue of the brand’s products. Currently, Orbbit possesses over 500 employees, and has over 300 franchise stores, operating under the Orbbit brand name in China. Today, Orbbit’s fluid capital values at over 22.3 Million USD.[/vc_column_text][/vc_column][/vc_row]