OTTOLATI Italian Furniture
CategoryBranding, Graphic, Identity, Web
About This Project
OTTOLATI is a Taiwanese furniture manufacturer whose main market is in China. With an Italian designers and naming, it becomes one of the brands that stands out in the Chinese market. From their experiences in manufacturing and importing furnitures, they are one of the best to know the production and business undertaking.
Naming the brand is one of the most difficult tasks we encountered. Because it is one of our own, we did numerous of researches and analysis for the industry and designs that are suitable for it, in order to assure and establish a distinct brand imagery.
Starting from the very beginning, we did multiple communications for designs in naming, Corporate Identity System, website and catalogue. We selected this settling color to enhance brand texture along with the linings utilized on the website to present the intuition in Italian furniture design.