Shuan Yang Zhen Dian
Food & Beverage
CategoryGraphic, Identity, Web
About This Project
Shuan Yang Zheng Dian stove to create the chain brand catering group, to create a quiet and comfortable dining environment, to provide high-quality health ingredients as the central idea, brand name was inspired by the most representative hotel from painting Qingming Shanghe Tu Song Dynasty, with extravagant healthy food as selling point.
How to combined Chinese image with western modern style, and the perfect combination of design without losing the original meaning, also how appropriately to impact Chinese aesthetics and western creative spark, was the greatest challenge, as the perfect combination of design concept between Shuan Yang Zheng Dian and VOCUIS.
VOCUIS designed brand symbol with Chinese calligraphy, freely flowing style of writing posture, rigid through the brush strokes, in people perfect feeling introverted adhere to brand, brand website configuration of modern design, clear message, and through the store real photos to show delicate brand spirit, people are surrounded into its territory atmosphere.