SKY HOBBY - Thunder Tiger
CategoryBranding, BrandingProjects, Graphic, Identity, Space, Web
About This Project
Thunder Tiger is the No.1 brand in Taiwan’s RC industry, with factories in Taiwan and China, Thunder Tiger has been a major manufacturer of remote control cars, airplanes, boats, and helicopters since 1978, and has also been a major contributor in the promotion of Taiwan’s RC activities. Thunder Tiger is also the mother company to the world’s top RC brands, e.g. RC10.
The rapid growth of Thunder Tiger’s business activities in the 80s has lead to it’s business activities to expand fast. However, Thunder Tiger has been focusing on its manufacturing capabilities and is not until now that Thunder Tiger has decided to go on a mission to tackle the retail sector.
The new retail chain store identity designed by VOCUIS, with a symbol that is easily recognizable and relates to the business activities. The symbol is highly applicable in a variety of marketing material and in the retail store image and retail environment. Staff badges, signage, posters, event flags, etc.
Characterized by the on the two sides of the elongated store, the round product display shelves form a tunnel which gives shoppers a sense of entering the cabin of an aircraft. The innovative and unique concept of the new retail store has brought new light to Thunder Tiger’s overall developing brand image.