Bags & Accessories
About This Project
『 Taiwanese handcraft, localized branding 』-
To nurture Taiwanese cultural industry without sacrificing high quality in design is the founder’s philosophy. SOBEDEALL designs and manufactures fine leather bags in Taiwan. There are four different product lines in SOBEDEALL which offer different choices to different customers. For twenty years, with no compromise in either design or quality, the brand strongly makes its way to the international market. It can be found in China, Hong Kong and Macau.
The challenge in this project is to find a way through graphic design to merge four different kinds of product lines in the same catalogue. From size, color, model to theme and end result, the progress required a significant amount of communication and determination before reaching a common ground.
VOCUIS elevated the brand through an international perspective and experience. From the selection of papers, the layout of design and the presentation of imagery, VOCUIS provided a new face to the product, allowing SOBEDEALL to present itself again to the consumers yet with a different image, which stimulates brand loyalty and furthers brand experience.[/vc_column_text][/vc_column][/vc_row]