THE HUB | VOCUIS BRANDING AND DESIGN
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THE HUB

Client

THE HUB - Shui On Land Limited

Industry

Real Estate / Shopping Mall

Date

2014

Category

Graphic

About This Project

PROFILE /

Shui On Land in the mainland develops innovation and high-quality residential, office, retail, entertainment and cultural projects. Chinese Xintiandi is responsible for the operation and management of real estate in Shui On Land’s commercial property, in a number of major city in China has high-quality assets. THE HUB is a milestone in China Xin Tian Di, is located in the CBD of the West Shanghai Hongqiao, a high-end integrated commercial projects with a set of offices, shopping malls, dining, entertainment, exhibition. Transportation hub in Hongqiao as the connection point, the project directly links to the airport, train station, high railway station and several subway lines. 

 

CHALLENGE /

Shui On Land’s unique “Tian Di” development mode, one of the flagship project — Shanghai Xin Tian Di, which is known since published as development model of refreshing China’s commercial property, has always been the city benchmarking of high-end community sustainable development.
Based on influence and success of Shanghai Xintiandi, we recognized the need for the overall planning of graphic design with unique innovation, and a flexible approach, to process entire graphic design, also needed to integrate with the local cultural characteristics accurately into the design.

 

RESULTS /

Through a series of visual design and planning, to convey the brand image of a unified base, cleared brand positioning of high-end shopping mall, the image language, and the future of the brand marketing communication, reflected the extreme beauty of brand.

 

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