About This Project
TIGI was established in 1989 to develop and market a comprehensive range of professional haircare products, accessories and education under the TIGI Haircare brand name. TIGI Haircare products were originally developed with close consultation from the TONI&GUY Artistic Team for use in the first central London TONI&GUY salons. TIGI products are now used in professional hair salons and the high-fashion industry.
VOCUIS designed a series of marketing materials to complement the ‘TIGI Salon Support System’ that helps local salons expand their businesses through publicity image and advertising. Design works were produced with the fundamental purpose of reflecting the TIGI ethos, which sees hair as the ultimate fashion accessory that should be used to make powerful statements about individual fashion styles and personalities that are agelessly young, stylish, sharp and full of attitude.