INDIGO HOTEL – Xinyi Taipei, Taiwan
CategoryBranding, Graphic, Space
About This Project
With overall brand development execution, from the market survey, brand personality, brand culture, brand positioning, brand / character story, brand communication, brand touch-point, visual image of the brand style, are the scope of the project strategy.
We’ve created each Hotel Indigo’s brand theme, and the establishment of brand story, shaping space theme of visual images, software marketing media, assisting each different indigo to build its brand communication, so that consumers can experience the brand spirit.
Taipei, is the most representative block of Taiwan’s humanities, economic, traffic, communication’s evolution brought to hotel an unique cultural coat. Entering the hotel gate, the first visually epitome impression is Taipei City downtown’s prosperous and growth, can not only feel the hotel external active vitality, but also surround by Taiwan’s four hundred years time flow in a gallery.