VICHANTELLE Skin Care
CategoryBranding, Graphic, Identity, Product
About This Project
VICHANTELLE Skin Care was created in 2007, as a new comer to the luxury beauty products market. Targeted at the rapidly-growing China market, with plans to extend its expansion into a multiple of Asia-Pacific countries as well a select list of European markets. Vichantelle aims to becoming one of the most prestigious skin care brands and one of the most stylish brands in the cosmetic industry.
The challenge of the project was to create a high end skin care brand, that would be have a French brand name to give the appearance of being a brand image.
VOCUIS undertook an in depth study of the luxury beauty products industry, and formulated an intricate and sophisticated branding, naming and image development strategy.