VICHANTELLE | VOCUIS BRANDING AND DESIGN
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VICHANTELLE

Client

VICHANTELLE Skin Care

Industry

Cosmetics

Date

2007

Category

Branding, Graphic, Identity, Product

About This Project

PROFILE /

VICHANTELLE Skin Care was created in 2007, as a new comer to the luxury beauty products market. Targeted at the rapidly-growing China market, with plans to extend its expansion into a multiple of Asia-Pacific countries as well a select list of European markets. Vichantelle aims to becoming one of the most prestigious skin care brands and one of the most stylish brands in the cosmetic industry.

 

CHALLENGE / 

The challenge of the project was to create a high end skin care brand, that would be have a French brand name to give the appearance of being a brand image.

 

RESULTS /

VOCUIS undertook an in depth study of the luxury beauty products industry, and formulated an intricate and sophisticated branding, naming and image development strategy.