CategoryBranding, Graphic, Identity, Web
About This Project
VOX is a high performance brand in athletic equipment, functional sportswear, outdoor wear, skiwear, leisure wear, and extreme sports gear. The VOX brand is built on the vision of becoming a brand which signifies quality, versatility, technical innovation, and brand strength.
As we evolved the VOX brand, we found that it was crucial to focus on the five key attributes that VOX is to represent: quality, versatility, innovation & technology, function, and style. VOX was built with the objective of incorporating a variety of sports categories in its product catalogue. Rapid, continuous, market sensitive, and precise development of every aspect of the brand, from strategic positioning to design accuracy, was the ultimate challenge of this project.
VOCUIS was responsible for the entire development of VOX brand through a comprehensive brand and image building programme, which entailed the intelligent application of the brand identity to digital and print designs of marketing material, and a highly advanced interactive web site, to product aesthetics development. Having been involved in the development of many of the VOX products, from conception to testing and marketing, we gained adequate control to the consistency in creating and maintaining a high performance brand image.[/vc_column_text][/vc_column][/vc_row]