Waobi | VOCUIS BRANDING AND DESIGN
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Waobi

Client

Waobi

Industry

Luxury / Bags

Date

2009

Category

Branding, Graphic, Space

About This Project

PROFILE /

Waobi has many years of OEM experience for international boutique brands, with excellent technology background, created new rhyme fashion of beauty with Taiwan, Japan R & D team together. Waobi opened the first flagship store in Beijing and gradually gained awareness, then opened an worldwide store in Tokyo to improve the height of international brand, after several years operation, it has become a favorite oriental style fashion accessory of the international elite females.

 

CHALLENGE /

Waobi is an innovative brand in fashion boutique as brand building objective, so the challenge is for VOCUIS is to build a brand new brand from zero, with international premium concept, texture for Waobi to design brand visual image, space design, while Waobi communicates the market, people can look up Waobi as high end brand on international stage.

 

RESULTS /

From the perspective view of premium excellent brand, VOCUIS successfully planned visual image and retail store design. Waobi’s logo design with slender lines express brand elegant texture, and used many metal material collocation standard dark color to create a brand momentum for the retail space design, enhanced consumer brand impression.