WELLA Professionals | VOCUIS BRANDING AND DESIGN
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WELLA Professionals

Client

WELLA Professionals

Industry

Professional Haircare

Date

2006-2007

Category

Exhibit, Graphic

About This Project

PROFILE /

WELLA is one of the world’s leading cosmetic / hair product suppliers. Founded in 1880, the company is now represented in over 150 countries. WELLA distributes, manufactures, carries out research around the globe, and is also highly regarded for its education programme catered for salon professionals.

 

CHALLENGE /

With ambitious expansion plans in the Taiwan hair salon sector, the German mgt. designed an aggressive marketing and promotion programme which included the redesign of a professional hair colourant work-station that would satisfy the demanding requirements of top hair salons and styling professionals, whilst at the same time reflect WELLA’s brand attributes.

 

RESULTS /

After 6 months of intricate study of the operating nature of hair salons and their requirements for the work-station, VOCUIS designed and introduced the new work-station that demonstrated superior construction quality, premium material usage, and efficient functionality. The workstations were aesthetically exceptional and catered for the meticulous needs of the most professional stylists.