W TEAM | VOCUIS BRANDING AND DESIGN
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W TEAM

Client

Ministry of Economic Affairs / Taiwan Design Center

Industry

Wood Machinery Alliance

Date

2014

Category

Branding, BrandingProjects, Exhibit, Graphic, Identity

About This Project

PROFILE /

Jointed by TDC Taiwan creative center and PMC Precision Machinery Research & Development Center, consisting of more than 50 woodworking machinery industry alliance. Taiwan wood industry is mostly small and medium size enterprises, work together with relevant industry, as well support each other, in order to promote the overall marketing, after the integration of Taiwan woodworking machinery industry, which can sell the entire production line, increase business value added, to push woodworking machinery industry towards servitization of manufacturing.

 

 

CHALLENGE /

W TEAM was created by several owners from different production lines, how to make alliance’s brand recognition can be applied in different units, and as the union of the brand, to reflect the sense of authority and common sense, so the brand recognition in the shape, symbol and color are required for analysis and overall planning design.

 

 

RESULTS /

Series combinations of neat font symbol signified industry value chain, and the use of the weighty lines, giving people a reliable and trustworthy feeling, concise lines, transmitted efficiency team, with color using friendly, sincere orange – colored, conferred the team bravely facing the world competition, willing for a better awareness, and with confidence and authority of the black as the secondary color, delivered the message of the authoritative industry position, neat fonts and appropriate color, showing the professional alliance of innovation and rapid execution, the overall brand recognition for the alliance to showcase a new image of the internationalization image.